ALLY HAMMOND
IMPACTFUL COMMUNICATOR + CREATIVE LEADER
Selected Professional Experience
CREATIVE DIRECTOR
American Council on Education
2021-Present
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Led, managed, and mentored the 6-person creative content team—composed of graphic designers, editors, videographers, and project managers—to produce more than 1,400 projects annually
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Managed a budget and aligned spending to best support the organization’s goals
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Crafted and shaped brand narrative, direction, and strategy while driving consensus across both executive and product stakeholders
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Collaborated and engaged with higher education executives to lead my team in conceptualizing, storyboarding, and producing industry-changing graphics, content, videos, and data visualizations
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Created content, unique visual identities, and strategies of multiple, national, marketing campaigns for higher education—one of which was featured in the New York Times
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Used technical expertise in both design and editorial review to guide and review work for brand adherence, ensuring the client’s goals are accurately translated to the end product
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Led a fully in-house rebrand to better align the organization’s current work and vision for the future: spearheaded internal creation and direction of the redesign, created a plan for implementation and dissemination, and drove consensus across the organization, our c-suite, and board of directors
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Worked across programs to define, streamline, and better utilize Kanban-style project management tools, new and existing processes, and communication necessary for exceptional storytelling
BAE Systems
2012-2014
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Worked with the senior editor to edit technical documents pertaining to the operational testing of Marine Corps equipment
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Edited and produced a 300-page operational manual based on an understanding of complex content
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Designed graphics and presented key deliverables to clients for quarterly collaboration meetings
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Reviewed documents, reports, and manuals for grammar, correctness, and accuracy
SENIOR GRAPHIC DESIGNER
American Council on Education
2019-2021
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Led the 5-person design and editorial staff and managed the department budget to successfully produce over 1,000 projects annually
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Helped clients define creative goals, create the most impactful project, and measure success
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Conceptualized, designed, and produced branded materials such as print collateral, nation-wide marketing campaigns, social imagery, environmental graphics, and short animations
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Created original, recognizable, and cohesive branding for ACE’s annual conferences, podcasts, and sub-branded sites
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Implemented and improved upon highly-collaborative creative processes to ensure the timeliness and quality of each product
GRAPHIC DESIGNER
American Council on Education
2016-2019
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Worked independently to create unique artwork and designs for print and digital materials
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Created interactive and easily digestible visuals to help readers accurately interpret large data sets or complex ideas
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Worked within the ACE brand guidelines to create cohesive and attractive publications
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Led the creative team in collaboration with editorial, marketing, and public relations staff to seamlessly release projects and advertise events
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Served on the 100th Anniversary Committee, creating special projects and council-wide initiatives
PUBLICATION ASSOCIATE
American Council on Education
2014-2016
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Coordinated, organized, and managed production of more than 30 publications simultaneously and over 500 annually
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Acted as the liaison between ACE and all clientele to ensure all publications are accurate, timely, and perfectly executed
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Collected and presented data to help continuously improve the production team’s functionality
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Scheduled, coordinated with outside authors, and reviewed and approved proofs of ACE’s flagship magazine, The Presidency